Module 1 Understanding Your Market

Learning Objectives

Welcome to Module 1

The objective of this module is to assist you in analysing the market you are operating in and gain clarity on what your key objectives should be. In this module we will use well established Academic Business models using real life examples to make them more relevent to business. Whilst this module is not an academic programme it is backed by academic rigor to ensure quality of content.

By working through each topic in a systematic way you will build up a full picture of your business and the market in which it operates. This the first module focuses on the market place analysis to ensure that you best understand the market itself and where your business fits within it to provide you and your business with the best chances of business succcess.

This module will not guarnetee success but followed carefully it will singificantly increase your chances of success.