References
- An Emotional Connection Matters More than Customer Satisfaction, article by Alan Zorfas and Daniel Leemon in Harvard Business Review. https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction
- Business storytelling: How to build a strong connection with your customers, article by tide.com, published: 18/06/2019. https://www.tide.co/blog/business-tips/business-storytelling/
- What Is Storytelling? Article by National Storytelling Network. https://storynet.org/what-is-storytelling/
- How to Use Brand Storytelling to Break Through: The Ultimate Guide. Article by storysoft.io. https://storysoft.io/brand-storytelling-guide/
- What is brand storytelling? Article by bynder.com. https://www.bynder.com/en/glossary/brand-storytelling/
- What is Business Communication Process? | Process of Communication. Article by bizcom_coach. https://bizcommunicationcoach.com/what-is-business-communication-process-process-of-communication/#:~:text=According%20to%20Mr.,According%20to%20S.K.
- Chapter 1: Digital Transformation Fundamentals from Digital Transformation: The Definitive Guide (2021) https://www.artificial-solutions.com/digital-transformation#1
- Digital Transformation Is About Talent, Not Technology, article by Becky Frankiewicz and Tomas Chamorro-Premuzic in Harvard Business Review https://hbr.org/2020/05/digital-transformation-is-about-talent-not-technology
- Digital transformation requires upskilling and reskilling, article by Jim O’Donnell, News Writer https://www.techtarget.com/searcherp/feature/Digital-transformation-requires-upskilling-and-reskilling