Topic 3 Techniques used to create good stories.
Tips on creating and telling a good story:
- Paint word pictures
- Plot your story carefully
- Identify your audience
- The way stories are told
Some storytelling techniques that used by the most inspiring TED presenters:
- Engage your audience in the story
- Tell a personal story
- Create suspense
- Bring characters to life
- Show. Don’t tell.
- Build up to S.T.A.R. moment
- End with a positive takeaway
A very good example of Brand Storytelling is from NIKE company.
From its inception in 1971 the Nike’s mission is: To bring inspiration and innovation to every athlete in the world.
Nike sees sports as a universal language that transcends cultures, borders and barriers. And that’s how it approaches storytelling – the Nike story is based on a hero archetype.
It’s something that we can universally relate to, and it hits a strong emotional pain point for us.
Are we going to pursue our dreams? – the Nike’s slogan “Just do it!” perfectly captures that message.
Nike inspires you to go out there and take an action, they make you feel like victory.
