Topic 2: The use of digital transformation (DT) by implementing digital tools (Artificial intelligence – AI)

  • Digital transformation is the digital technology that companies are applying to improve how they work, engage and do business. It also impacts how enterprises processes and culture to make the most of these technologies to meet their goals.
  • Artificial Intelligence (AI) will be the key technologies that will propel organizations through the Digital Transformation.
  • “Many business leaders are recalibrating their strategies as they’re becoming more realistic about the difficulty of achieving digital transformation” says Melissa Swift, leader of the digital advisory unit of Korn Ferry, “They’re realizing that the answer isn’t better technology, it’s better everything else around it“.
  • To do this, businesses must have a holistic approach to their digital transformation, focusing on their business strategy, processes, customers and employees instead of what digital technology alone can do for their business.
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The very interesting article from Artificial Solutions provides the Digital Transformation: The Definitive Guide (2021) where interested parties can learn the below:

  • What digital transformation is and the business benefits
  • Challenges, disruptors and digital transformation software
  • How covid-19 has made digital transformation vital for success

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What is Digital Storytelling?

  • The video below developed by U of G Library can show as in 2’ the importance of digital storytelling.
  • Here is an interesting TedTalk – Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb
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