- To acquire knowledge by using storytelling techniques to boost branding
- How to use storytelling as management tool and marketing communication
- To learn new techniques on how to create good stories
- To be able to communicate with the target audience
- To discover how digital transformation benefits a business
- To understand how DT leads to problem solving situations and reskilling employees.
Unit 1 Developing a story (what is your brand, benefits and communication tools) to promote businesses. 3 Topics
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